om sòm
a Vietnamese phrase meaning noisy, rambunctious, riotous. Most often used by parents (hint: ours) to scold unruly, raucous children in the back of the car.
We started Omsom to bring proud, loud Asian flavors to your fingertips any day of the week.
No more diluted dishes, no more cultural compromise. Real deal Asian cuisine and communities are too damn delicious to deny.
THE OMSOM FOUNDING STORY
Omsom was started by Vanessa + Kim Pham, sisters + daughters of Vietnamese refugees. Born in 2020, Omsom is a proud + loud Asian food brand set on reclaiming + celebrating the multitudes in Asian flavors + stories.
After building Omsom for 4+ years + expanding into over 2000 stores, we were acquired by DayDayCook in June 2024. We’re excited to join forces with the DDC team, joining their portfolio of fellow Asian American-founded brands like Nona Lim and Yai’s Thai.
Onwards + upwards!
Meet the chef tastemakers who drive our proud, loud flavors!
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I would eat or drink or bathe in Omsom's tart calamansi-laced Filipino Sisig sauce happily.
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"Omsom is the fiery and fun new pantry essential you need to know about"
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"I made my best quarantine meal with this Asian meal starter kit."
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"Forget sourdough, these sisters are launching a starter to create authentic Asian food."
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"It brought joy to my quarantine nights. One of the small pleasures during this time has been being able to share my Omsom dinner concoctions with my mom, who was impressed!"
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